SMI Beauty & Bath Company

Clean Beauty. Bold Identity. A Brand that Glows Inside & Out.

LUCKI MEDIA brought SMI Beauty & Bath’s vision to life with a modern, feminine brand identity and e-commerce experience that matches the indulgent quality of its handcrafted bath and body products.

Client

SMI BEAUTY & BATH COMPANY

Year

2022-Present

Services

Brand Strategy
Visual Identity
Product & Packaging Design
Monthly Creative Director
E-Commerce
Website Maintenance

Industry

Beauty, Bath & Wellness

The Challenge

SMI Beauty & Bath was ready to transition from a local handmade brand into a polished, scalable beauty company. The founder wanted a brand presence that felt elevated yet approachable, with packaging and a website that could compete in the boutique and gift market.

Pantone® 656 U
C1 M1 Y2 K0
R250 G248 B246
#FAF8F6

Pantone® 5463 U
C71 M67 Y67 K80
R26 G24 B22
#1A1816

Pantone® 6217 U
C51 M45 Y50 K11
R127 G122 B115
#7F7A73

Pantone® 11-4301
C10 M7 Y12 K0
R226 G226 B218
#E2E2DA

The Solution

LUCKI MEDIA led the brand transformation with a full suite of creative and strategic services:

⸺ Brand Strategy & Visual Identity

We positioned SMI as a beauty & wellness brand focused on self-love, nourishment, and modern indulgence. A clean yet playful brand identity was created, featuring a pastel-forward color palette, elegant type, and minimal botanical accents for a refreshing, natural aesthetic.

⸺ Product & Packaging Design

From scrubs to soaps and soaking salts, LUCKI MEDIA designed packaging that felt luxurious and giftable while maintaining a handcrafted feel. Labels, scent collections, and box designs were thoughtfully crafted to align with the overall brand message of self-care and simplicity.

⸺ Creative Direction

We provided art direction for product photography and seasonal campaigns, ensuring consistency in tone and style across digital and print materials. Every touchpoint was curated to feel soft, sensual, and serene.

⸺ E-Commerce Development & Website Maintenance

A custom WordPress e-commerce site was developed with a clean layout, smooth navigation, and integrated shopping experience. We continue to provide website maintenance, seasonal updates, and optimizations for mobile and SEO.

View Website

The Results

A cohesive brand and packaging system that elevated SMI’s market presence
An engaging, mobile-optimized website ready for direct-to-consumer growth
Increased sales from gift-ready packaging and improved customer journey
A consistent brand voice across marketing and visual content

Product Design + Packaging

From product formulation, to production, to design, to e-commerce.