Rebranding a Legacy. Energizing a New Era.

UMPQUA BANK, a recognized name in regional banking in the western seaboard of the United States, embarked on a transformative rebrand to modernize its visual identity while honoring its strong community roots. To support this major initiative, UMPQUA BANK partnered with LUCKI MEDIA to deliver creative solutions across multiple touchpoints — all while meeting critical launch deadlines and maintaining brand consistency.

Client

UMPQUA BANK

Year

2023

Services

Brand Strategy
Visual Identity
Product & Packaging Design
Monthly Graphic Designer (7 months)

Industry

Banking

Our Role

As an extension of the internal creative and marketing teams, LUCKI MEDIA worked closely with UMPQUA BANK’s Creative Director (CD) and leadership to ensure seamless execution of the new brand rollout. Our responsibilities included:

  • Brand & Visual Identity Support: Assisted in interpreting and applying the refreshed brand guidelines across various mediums to ensure consistency and impact.

  • Product & Packaging Concepts: Developed creative ideas for branded swag, promotional products, and packaging concepts to bring the new visual style into the hands of clients and partners.

  • Marketing Collateral Development: Designed social media graphics, event banners, awards, signs, fillable forms, PowerPoint templates, and marketing assets.

  • Event & Expo Support: Contributed to event planning and execution with materials for company events, expos, and awards ceremonies — including full expo booth designs.

  • Cross-Department Collaboration: Partnered with marketing and other internal teams to ensure all touchpoints aligned with the evolving brand narrative.

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⸺ How We Helped

  • Tight Deadlines, High Standards: We consistently delivered polished, brand-aligned assets on accelerated timelines, helping UMPQUA BANK maintain momentum during a critical rebrand phase.

  • Team Player Mentality: LUCKI MEDIA integrated smoothly into the team environment, participating in project meetings, creative reviews, and collaborative workflows.

  • Creative Problem Solving: We anticipated needs, presented solutions, and adjusted quickly to evolving brand standards and marketing goals.

⸺ Outcome

Thanks to the close collaboration between UMPQUA BANK and LUCKI MEDIA, the brand’s refreshed identity was successfully launched across internal and external platforms — from digital assets to physical event spaces — reinforcing the bank’s position as a trusted, forward-looking institution.

Warm Heart's

Conceptual Design

SWAG

The brand consists of modern style for UMPQUA BANK'S elevated look.