Independent Vibes.
Global Reach.

Client

MIZFITZ RADIO

Year

2017-Present

Services

Brand Strategy
Visual Identity
Monthly Creative Director
Monthly Marketing Manager
Website Maintenance

Industry

Entertainment / Music Broadcasting

Overview

The Challenge

MIZFITZ RADIO is more than just a radio station—it’s a cultural movement created by true music lovers for independent artists seeking a platform. Founded with a mission to amplify underrepresented talent, MIZFITZ RADIO offers global exposure to emerging artists through its radio show and digital platforms.

As a new brand entering the competitive landscape of digital broadcasting, MIZFITZ RADIO needed a distinctive identity that reflected its rebellious, authentic, and creative spirit. It also required a digital presence that could support artist submissions, promote featured shows, and engage a growing listener base.

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The Solution

⸺ Brand & Visual Identity

We designed a gritty-yet-polished visual identity system that captured the soul of indie music culture. The logo, color palette, and type system embraced contrast and personality—loud enough to turn heads, clear enough to be remembered.

⸺ Creative Direction

As the appointed Creative Director, LUCKI MEDIA ensured consistent storytelling across visuals, campaigns, and artist outreach. We built a unified aesthetic that translates across print, digital, and audio touchpoints—so every artist and listener knows exactly what MIZFITZ RADIO stands for.

⸺ Social Media Management

LUCKI MEDIA implemented a strategy to boost discoverability and engagement. From curated posts featuring new artists to live show promotions, our content aligned with the voice of the brand—raw, real, and unapologetically indie.

⸺ Website Maintenance

We provided ongoing web support, ensuring that the MIZFITZ RADIO platform remained fast, functional, and updated—allowing artists to submit music easily and fans to tune in without interruption.

MIZFITZ STYLE

From Club Flyers to Analytics We Track It All

The Result

With a vibrant brand presence, a functional and on-brand website, and a growing social audience, MIZFITZ RADIO is now recognized as a go-to hub for indie artists and underground sounds. The collaboration helped build credibility in the music space and set the stage for future sponsorships, artist features, and global streaming growth.

Quote from the Client:

“LUCKI MEDIA brought our vision to life. They understood what it meant to be a ‘mizfit’ and gave us the tools to stand out in a crowded space.” — MIZFITZ RADIO Founder