Spinning a Brand Identity as Distinctive as the Sound
LUCKI MEDIA partnered with DJ Prodigee—an emerging force in the nightlife and event scene—to elevate his visual identity and digital presence. Known for his dynamic sound and crowd-hyping energy, DJ Prodigee needed a brand that could match his intensity while offering flexibility across digital and print platforms.
Client
DJ Prodigee
Year
2016
Services
Brand & Identity Strategy
Creative Direction
Web Development
Graphic Design (Flyers & Social Media)
Industry
Music/Entertainment
The Challenge
The client originally envisioned a 3D logo to reflect the depth and energy of his musical style. While this was visually striking in digital use, it posed limitations in print and merchandise applications. A 2D adaptation was later introduced to ensure versatility without compromising visual impact.
Additionally, DJ Prodigee required a sleek, mobile-first website to showcase event bookings, media, and mixes—while his promotional needs called for bold, eye-catching club flyers and social content that captured attention in a competitive nightlife market.
The Solution
⸺ Brand & Visual Identity
We developed a custom identity system rooted in urban energy and sonic movement, with an adaptable logo system for both digital and print.
⸺ Creative Direction
We guided visual decisions across all touchpoints—merch, social, and digital—to maintain cohesion and keep the brand visually aligned with DJ culture.
⸺ Web Development
A streamlined, responsive website was designed to serve as a central hub for fans, promoters, and booking agents.
⸺ Graphic Design
LUCKI MEDIA delivered a collection of high-impact flyers, promotional materials, and animated social graphics tailored to club events and mix releases.
The Results
DJ Prodigee now boasts a professional, multi-platform brand presence that grows with his evolving music career. The transition from 3D to 2D ensured consistent quality across mediums, while the social-ready graphics and modern website elevated his status from underground to in-demand.