We defined Foxy Tea’s brand foundation—positioning it as a wellness-focused, gift-worthy tea company that appeals to conscious consumers. The brand tone blends mysticism, luxury, and grounded wellness. A custom visual identity was created, including a fox silhouette with a leaf-tail motif, moon phase illustrations, and a refined, balanced typography system.

From loose-leaf tea tubes and tins to Chakra Collection gift boxes, we designed packaging that told a story on every shelf. Each product was crafted to feel personal and ritualistic, aligning with seasonal wellness and astrological energies.

We continue to guide all creative decisions—from product naming and campaign art direction to photography style and seasonal promotions. We also manage ongoing marketing efforts, developing campaigns for email, social media, and paid advertising.

LUCKI MEDIA designed and developed an e-commerce experience optimized for both B2C and B2B channels. We also maintain the site, ensuring mobile performance, seasonal refreshes, and updated SEO practices for better visibility and conversion.