Independent Vibes.
Global Reach.
Client
Dr. Chris Cole
Year
2025
Services
Brand Strategy
Visual Identity
Funnel Strategy
Monthly Creative Director
Monthly Web Developer
Product Design
Industry
Financial Education/Coaching
The Challenge
Dr. Chris Cole, a renowned 8-figure trader, launched the R.E.A.L. Trading Bootcamp to help individuals align financially, mentally, and spiritually. The program needed a high-impact brand presence, a user-friendly digital funnel, and strategic tools to convert leads into loyal participants—while maintaining a premium and purpose-driven tone.
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The Solution
⸺ Brand & Visual Identity
LUCKI MEDIA created a striking brand system that reflects the transformational energy of R.E.A.L.—Restore, Elevate, Align, Live. From the logo to typography and color palette, every design element was curated to evoke clarity, power, and trust.
⸺ Social Media Marketing
To build buzz around the bootcamps, LM designed scroll-stopping social graphics and video reels, optimized for engagement. Countdown posts, testimonials, and CTA-driven visuals drove consistent traffic to the landing page.
⸺ Web Development & Funnel Optimization
Tasked with building a robust funnel experience, LM integrated:
· Typeform for dynamic lead capture and segmentation
· Fanbasis for exclusive digital product drops and community engagement
· Skool as a centralized classroom hub for cohort learning and scheduling
These tools were seamlessly embedded to guide users through awareness, interest, and conversion phases without friction.
⸺ Bootcamp Swag Concepts
To elevate the post-event experience, LM designed a line of premium takeaways for attendees—custom-branded hats, bags, and apparel that served as both memorabilia and mobile brand ambassadors.
The R.E.A.L. logo was inspired by a pyramid structure—symbolizing strength, alignment, and elevation. Dr. Chris Cole envisioned four individual pyramids converging to represent each pillar of the R.E.A.L. acronym. When unified, these forms create a diamond-like shape with star symbolism at its core—reflecting transformation and brilliance. A subtle touch of blue was incorporated into one of the pyramid faces, honoring Chris’s request for a hue that conveyed clarity and depth. The typeface, Minerva Modern, was selected for its elegant, contemporary feel—complementing the logo’s refined and purposeful design.
R.E.A.L.
Elevated Brand For Financial Freedom.
The Results
Increased email opt-ins through custom funnel integrations
· Higher event sign-up conversions with Skool + Typeform integration
· Consistent brand recognition across platforms
· Elevated participant experience through branded swag
Conclusion
R.E.A.L. isn’t just a bootcamp—it’s a movement. And LUCKI MEDIA helped bring it to life with strategy, style, and structure. From brand birth to digital execution, LM continues to support Dr. Cole’s mission of holistic wealth and empowerment.