LUCKI MEDIA mapped the fundraising experience around the different people using the platform—from the organization launching the fundraiser to the individual participant sharing their page and the supporter making a purchase.

The user journey was simplified into clear actions: create or join a fundraiser, build a profile, share a personalized fundraising page, track progress, and complete purchases through a mobile-friendly experience.

This structure allowed a complex system to feel approachable while giving each user the information and tools relevant to their role.

Rather than relying solely on an out-of-the-box fundraising template, LUCKI MEDIA customized WordPress and its fundraising infrastructure to support ZAYA's specific campaign model.

Custom functionality was developed for team and individual fundraiser pages, campaign goals, progress tracking, fundraising timelines, user profiles, campaign navigation, sharing tools, and administrative controls.

The result is a WordPress platform that behaves more like a purpose-built fundraising application than a conventional marketing website.

The platform allows organizations to create fundraising teams while individual participants maintain their own personalized pages connected to the larger campaign.

Each fundraising experience is designed to make it easy for participants to share their page with friends, family, and supporters while maintaining visibility into their progress toward individual and team goals.

This structure also introduces friendly competition and gives participants a greater sense of ownership over the fundraiser.

ZAYA combines digital fundraising with product sales, requiring the shopping experience and fundraising experience to work together.

LUCKI MEDIA developed a purchase flow that allows supporters to select products while ensuring sales are attributed to the appropriate fundraiser. Product selection, quantities, campaign totals, and checkout functionality were integrated into the fundraising journey rather than treated as a separate online store.

This created a smoother experience for supporters while allowing ZAYA to retain the structure of a product-based fundraiser.

The platform required secure payment processing as well as a structure for distributing fundraiser proceeds.

LUCKI MEDIA configured and tested payment and connected-account workflows to support transactions and organizer payouts while keeping the front-end experience straightforward for users.

Careful testing was performed across transactions, fundraiser attribution, payment states, campaign totals, and payout workflows to ensure the fundraising data remained accurate throughout the process.

Because participants primarily share fundraisers through text messages, email, and social media, mobile usability was a major priority.

Campaign pages, fundraiser profiles, product selection, progress tracking, sharing controls, and checkout experiences were optimized for smaller screens so supporters could participate without needing to navigate a desktop-oriented interface.

The platform extends beyond individual campaign pages by providing organizers and participants with educational resources designed to help them run more effective fundraisers.

Supporting content includes fundraising guidance, planning resources, promotional tools, and educational articles that help participants understand how to share their campaigns and build momentum.

LUCKI MEDIA also developed and refined behind-the-scenes workflows used to manage fundraising activity.

Administrative views were designed to make important campaign information easier to monitor, including fundraising progress, supporter activity, product selections, team participation, and campaign status.

This helped transform WordPress into a more practical operational tool for managing the platform rather than simply managing website content.